Journal
The Journey of Bandhani
Every dot of Bandhani is tied by hand with patience. Since Bandhani has always been close to my heart, I knew I had to go to the place where it...
The Journey of Bandhani
Every dot of Bandhani is tied by hand with patience. Since Bandhani has always been close to my heart, I knew I had to go to the place where it...

Every Print Has a Story — The Heart Behind Stor...
Every collection starts with a story — and this one begins close to my roots. Growing up in Gujarat, I was surrounded by the colors and crafts of our rich...
Every Print Has a Story — The Heart Behind Stor...
Every collection starts with a story — and this one begins close to my roots. Growing up in Gujarat, I was surrounded by the colors and crafts of our rich...
🧁 Why Everyone Is Loving the Pink cotton candy ...
This season, one dress has captured the hearts of many – our Cotton Candy Dress. And honestly, it’s not hard to see why! Made with soft, breathable cotton, this dress...
🧁 Why Everyone Is Loving the Pink cotton candy ...
This season, one dress has captured the hearts of many – our Cotton Candy Dress. And honestly, it’s not hard to see why! Made with soft, breathable cotton, this dress...

Zero Waste Fashion – How We Minimize Waste in O...
Zero Waste Fashion: How We Minimize Waste at Cutest charm At Cutest charm, sustainability isn’t just an idea—it’s the way we create. We believe that fashion can be beautiful, functional,...
Zero Waste Fashion – How We Minimize Waste in O...
Zero Waste Fashion: How We Minimize Waste at Cutest charm At Cutest charm, sustainability isn’t just an idea—it’s the way we create. We believe that fashion can be beautiful, functional,...

stylish yet comfortable cotton dresses for women
We believe women deserve to feel both elegant and comfortable, without having to choose one over the other. Our cotton dresses make this possible, offering a versatile wardrobe that takes...
stylish yet comfortable cotton dresses for women
We believe women deserve to feel both elegant and comfortable, without having to choose one over the other. Our cotton dresses make this possible, offering a versatile wardrobe that takes...